Post by account_disabled on Dec 24, 2023 4:08:07 GMT -5
Movements in the global advertising account of some of the most powerful advertisers in the world. Unilever has decided to shift $30 million of its US advertising budget from WPP to Publicis Groupe subsidiary Arc Worldwide , according to Business Insider . This succulent budget item that Publicis Groupe has managed to wrest from WPP is focused on advertising at the point of sale, events and, above all, e-commerce. Not in vain, in 2020 Unilever managed to increase its online sales by no more and no less than 61%. And in light of such large figures, the British-Dutch consumer goods giant logically plans to pour more and more money into digital channels.
As reported by Business Insider , today around 150 WPP employees linked to different agencies work for Unilever. It is not the first time that Unilever and Publicis Groupe work side by side Another large holding company Phone Number List also participated in the “pitch” in which Publicis Groupe finally prevailed over WPP: Interpublic through its subsidiary Advantage Marketing. This is not the first time that Unilever and Publicis Groupe have done business together. The company had previously worked with the French holding company through its subsidiary Epsilon.
In addition, Soche Picard, the current CEO of Arc Worldwide, was previously responsible for WPP's retail team for Unilever at agency Geometry, which recently merged with VML&R. The FMCG universe in which Unilever operates is in no way foreign to Publicis Group e. The company has already worked closely with Procter & Gamble in the United States. It is worth remembering that, despite the adverse result of the "pitch" held in the United States, WPP continues to lead Unilever's advertising efforts at the level. And recently the British holding company managed, in fact, to snatch the company's media account in the Chinese market from Omnicom.
As reported by Business Insider , today around 150 WPP employees linked to different agencies work for Unilever. It is not the first time that Unilever and Publicis Groupe work side by side Another large holding company Phone Number List also participated in the “pitch” in which Publicis Groupe finally prevailed over WPP: Interpublic through its subsidiary Advantage Marketing. This is not the first time that Unilever and Publicis Groupe have done business together. The company had previously worked with the French holding company through its subsidiary Epsilon.
In addition, Soche Picard, the current CEO of Arc Worldwide, was previously responsible for WPP's retail team for Unilever at agency Geometry, which recently merged with VML&R. The FMCG universe in which Unilever operates is in no way foreign to Publicis Group e. The company has already worked closely with Procter & Gamble in the United States. It is worth remembering that, despite the adverse result of the "pitch" held in the United States, WPP continues to lead Unilever's advertising efforts at the level. And recently the British holding company managed, in fact, to snatch the company's media account in the Chinese market from Omnicom.