Post by account_disabled on Mar 5, 2024 3:45:57 GMT -5
I recommend you read: The 10 mantras of communication on the Web [+ Infographic] ; Your blogging strategy works if… #3. The blog only works if the content works The first rule of Content Marketing (of which the blog is the great protagonist) is: it is Content Marketing only when the content has value . The second is: if content is King, Emotion is Queen . The third: the peculiarity of the content itself is the solution to writing a message that converts . In this regard, there is so much and so much more to write and to know, which is why I refer you to two posts in which I explain what Content Marketing is, when content has value and how to write content capable of converting , or to achieve results: Content Marketing – How to write valuable content in 15 steps.
Managing a blog does not mean managing a blog effectively It Brazil Phone Number is the effectiveness of the tool that makes the blog a useful tool for your brand CLICK TO TWEET Exactly, it is precisely the ability to manage the blog effectively that allows you to achieve useful and concrete results. What is the difference between managing a blog and managing it effectively? I'll explain it to you thoroughly in the post How to manage a blog: 11 tips + 1 bonus [+ slides] . #5. You don't know your reader/customer Knowing the person you are addressing is the first step in planning and implementing a communication capable of being understood, appreciated and felt .
How can you excite and satisfy the needs of your readers/customers if you don't observe them, study them, know them? I recommend you read: How and why to talk (effectively) with your readers/customers . #6. You haven't organized blog categories and tags Blog categories and tags are very important taxonomies for your communication strategy , because they allow you to organize the contents of your blog, make navigation easier for the reader, and make the satisfaction of their need for knowledge more immediate. And, again, they allow you to reduce the bounce rate (i.e. the number of users who abandon your blog after a few seconds) and are important SEO tools for the positioning of your website or blog. I recommend you read: Blog categories and tags: how to best use them .
Managing a blog does not mean managing a blog effectively It Brazil Phone Number is the effectiveness of the tool that makes the blog a useful tool for your brand CLICK TO TWEET Exactly, it is precisely the ability to manage the blog effectively that allows you to achieve useful and concrete results. What is the difference between managing a blog and managing it effectively? I'll explain it to you thoroughly in the post How to manage a blog: 11 tips + 1 bonus [+ slides] . #5. You don't know your reader/customer Knowing the person you are addressing is the first step in planning and implementing a communication capable of being understood, appreciated and felt .
How can you excite and satisfy the needs of your readers/customers if you don't observe them, study them, know them? I recommend you read: How and why to talk (effectively) with your readers/customers . #6. You haven't organized blog categories and tags Blog categories and tags are very important taxonomies for your communication strategy , because they allow you to organize the contents of your blog, make navigation easier for the reader, and make the satisfaction of their need for knowledge more immediate. And, again, they allow you to reduce the bounce rate (i.e. the number of users who abandon your blog after a few seconds) and are important SEO tools for the positioning of your website or blog. I recommend you read: Blog categories and tags: how to best use them .