Post by account_disabled on Feb 24, 2024 3:18:52 GMT -5
A large research centerIpsosconducted jointly with Googleresearch, according to which the launch of the New Year's shopping season has already begun. 21% of consumers buy Christmas gifts in advance, starting in June. New Year's shopping season Read also : Black Friday shopping trends on TikTok In 2020, users massively made New Year's purchases online, which became the largest New Year's season in history. The COVID-19 pandemic has significantly affected traditional consumer habits and behaviors. High activity led to technical failures in payment systems, logistics and, accordingly, delivery delays. In 2021, many decided to prepare in advance to avoid additional contingencies. According to the research, almost 21% of users started looking for New Year's gifts back in June.
This applies to Europe, including the Middle East and Africa (EMEA). New Year's shopping season If we talk about retailers, competition will intensify here. Due to demand, it is necessary to prepare in advance for holiday seasonal campaigns. According to Asia Phone Number List the survey, 37% of users expect that the pandemic will again make adjustments to New Year's shopping. The main questions that concern the buyer: timely delivery; product availability. Customers understand that there can be difficulties during the holiday season, so they regularly check the availability of products using search. At the same time, the majority continues to make New Year's purchases through online stores, but they are already more consciously approaching the purchase.
The advantage was to support local business to avoid the risks of untimely delivery, preferring local stores. There is a separate category of consumers who postpone purchases until the beginning of seasonal sales (Halloween, Black Friday). This number includes 46% of the population. During this period, they can study trends and take a closer look at products that they liked on the Internet. New Year's shopping season Read also : Digital marketing trends for 2022. How to prepare and what every marketer should know? Despite the fact that 2020 was the biggest season, even more demand is expected this year. The retail sector has already adapted to the conditions of the pandemic, using new additional tools to interact with customers during the holiday period. Subscribe to the hot ones Subscribe to the monthly NEWS DIGEST Enter your E-mail In turn, there is an opportunity to support "early" buyers and help them prepare.
This applies to Europe, including the Middle East and Africa (EMEA). New Year's shopping season If we talk about retailers, competition will intensify here. Due to demand, it is necessary to prepare in advance for holiday seasonal campaigns. According to Asia Phone Number List the survey, 37% of users expect that the pandemic will again make adjustments to New Year's shopping. The main questions that concern the buyer: timely delivery; product availability. Customers understand that there can be difficulties during the holiday season, so they regularly check the availability of products using search. At the same time, the majority continues to make New Year's purchases through online stores, but they are already more consciously approaching the purchase.
The advantage was to support local business to avoid the risks of untimely delivery, preferring local stores. There is a separate category of consumers who postpone purchases until the beginning of seasonal sales (Halloween, Black Friday). This number includes 46% of the population. During this period, they can study trends and take a closer look at products that they liked on the Internet. New Year's shopping season Read also : Digital marketing trends for 2022. How to prepare and what every marketer should know? Despite the fact that 2020 was the biggest season, even more demand is expected this year. The retail sector has already adapted to the conditions of the pandemic, using new additional tools to interact with customers during the holiday period. Subscribe to the hot ones Subscribe to the monthly NEWS DIGEST Enter your E-mail In turn, there is an opportunity to support "early" buyers and help them prepare.